Journal
Notes on process, finished projects and the occasional experiment.
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Привет, мир!
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What a design system actually buys you
Not consistency for its own sake — the ability to change your mind cheaply.
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Nine banner formats, one layout
How a single flexible composition survives being squeezed from 970×250 down to 300×600.
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The case for boring typography
Two families, a fixed scale, and no exceptions — why restraint reads as quality.
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Motion that explains instead of decorates
Four movements, used consistently, beat a dozen effects that each appear once.
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What we learned shipping forty sites
The handover matters more than the launch, and nobody schedules time for it.
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Colour that survives dark mode
Designing a palette twice, so the second version is not an afterthought.