What we learned shipping forty sites

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Northbank editorial artwork

The launch is the part everyone plans for. The handover is the part that decides whether the work survives.

Write the system down

A team that cannot explain why a spacing value is what it is will replace it with a round number within a year.

Leave the door open

The best sign of a good handover is the client shipping three new pages without calling. That only happens if the pieces they need are already there and named clearly.

Two years on, the projects that still look right are not the ones with the cleverest layouts. They are the ones whose owners understood the pieces they were given.

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