Northwind Coffee — summer campaign

Six HTML5 formats from one master layout, every size under 150 KB.

Set of banner formats on a dark ground

One master layout, six formats. The copy reflows, the artwork re-crops, and the whole set is hand-written HTML and CSS — no animation library, because 150 KB does not stretch to one.

Try the size list, or drag the corner of the responsive format: the layout switches from stacked to inline on its own, the same way it does in an ad slot.

Delivery

Google Ads, DV360, Adform. Backup JPG per format

Build

Hand-written HTML5 and CSS, 14 s loop, three cycles

Weight

112–148 KB per format, under 40 KB initial

Project details

Client
Northwind Coffee
Year
2026
Role
Concept, design, build
Services or tools
HTML5, CSS animation, Google Ads
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